I'm in love with creating
I will always keep my eyes on your future,
but I won't forget the heritage from your past.
I’m a senior creative, art director & brand designer with a multi-disciplinary background. I'm a concept builder with a strategic mind and a long-term focus. I'm a maker. I'm a doer. And sure - I have been caught dancing, but I always deliver on time.
After finishing my Master's degree in Communications at the University of Amsterdam in 2004 - where I majored in journalism and creative writing - I decided I needed to balance out my text wired brain with a two year visual course in Interior Styling at the Artemis Styling Academy. It was this academic experience that kickstarted my design endeavor.
During the five years following my studies I have passionately worked in the field of interior decoration, editorial styling and interior design. Early in my career I was offered the honourable chance of becoming resident stylist at ELLE Decoration UK in London, and was later represented by Angelique Hoorn Management as a stills stylist & set dresser. As an interior designer I have worked mainly in the high end private sector and have designed and implemented kitchens, architectural features, furniture and bathrooms.
In 2009 the opportunity arose of becoming Art Director (later Creative Director) at rug firm Perletta Carpets where I have worked with great pleasure. It was here that I was initiated in the fields of branding, creative management and product design. Two years later I took on a similar job at I AM JAI where I rebranded the former Joes Company to the socially responsible jewellery brand that they are now.
My love of product design and creative production was born in 2013 when I started my own eco-friendly souvenir brand: Greetings From NL. In 2015 the seed of a fruitful, long-lasting and joyous collaboration with the A'DAM Toren was planted and in 2016 I created a logo, website and beer label for a sparkly Indonesian Pale Ale named MAS*MAS. From April 2017 to April 2018 I've been working as Head of Design, leading the design team and updating the brand identity at Fasten Innovative Beauty Packaging.
Currently I'm working as an independent creative (a.i.) and I'm available for jobs regarding creative direction, art direction, design management, design strategy & brand design. I'd love to hear from you if you believe I have what it takes.