Chrissie Cremers | Brand Identity, Art Direction & Design
| Brand Identity, AI Art Direction & Design |

About

Chrissie Cremers is an independent senior multi-disciplinary designer specialized in Brand Merchandise Design, Product Design, Branding, Creative Strategy, Art Direction, Graphic Design and Copywriting. 

 

i love to create

for kindred spirits

brands fully focused

on taking care of the world

by making a positive impact

on our earth’s well-being

or on people needing it most

I am a Creative/Design Director from Amsterdam with a multi-disciplinary background. Concepting is my thing, and I'm in it for the long run. My clients are social impact and sustainable brands, as well as anyone else who wants to change the world for the better.

Here's what I bring to the table:

  • Creative Director with a positive attitude and a people-focused management style, who loves to work ahead of trends and lead multi-disciplinary teams.

  • Art Director with strategic and commercial insight, who enjoys implementing a 360-degree brand identity (2D & 3D).

  • Brand Identity Designer with an eye for detail and an inclination towards sophistication.

  • Art & Copy in one person: Besides visual content, I also have experience in creative writing (English & Dutch).

  • Image Prompt Engineer proficient in Midjourney, Runway, Magnific, Stable Diffusion and other AI tools.

career

After completing my Master's degree in Communications at the University of Amsterdam in 2004, where I focused on journalism and creative writing, I sought to balance my text-oriented brain with a two-year visual course in Interior Styling at the Artemis Styling Academy. This academic experience kickstarted my design journey.

Over the next five years, I passionately worked in the fields of interior decoration, editorial styling, and interior design. Early in my career, I had the honour of becoming a resident stylist at ELLE Decoration UK in London and later represented by Angelique Hoorn Management as a stills stylist and set dresser. As an interior designer, I mainly worked in the high-end private sector, designing and implementing kitchens, architectural features, furniture, and bathrooms.

In 2009, I embarked on a new chapter as an Art Director (later Creative Director) at Perletta Carpets. During this time, I gained experience in branding, creative management, and product design. Two years later, I assumed a similar role at I AM JAI, where I rebranded the former Joes Company into the socially responsible jewellery brand it is today.

In 2013, I founded my own eco-friendly souvenir brand called Greetings From NL, which sparked my love for product design and creative production.

From April 2017 to April 2018, I served as the Head of Design at Fasten Innovative Beauty Packaging, managing the design team and updating the brand identity.

After that I designed the packaging identity for Brouwerij Troost's new beer cans and collaborated with fellow purpose-driven creatives at The Impacters.

Then I poured my heart and soul into the world's first sustainable department store with a circular mission: TOMO (short for ‘tomorrow’). In this role, I was responsible for shaping the brand's identity, designing TOMO's unparalleled sustainable retail interior, and leading the creative team. Being part of the management team of an ambitious, impact-driven start-up team has taught me invaluable lessons surpassing all my previous jobs combined.

Since September 2023, I have started a new adventure as the Co-Founder and Creative Lead at Aigency Amsterdam. We are an agency delivering high-resolution, ultra-realistic AI-generated images - the most sustainable images of them all. Our services include providing royalty-free and custom-tailored image solutions for brands, businesses, and other agencies.


skills

Design direction, creative direction, image prompt engineering, (AI) art direction, design management, creative management, brand identity, interior design, retail design, product design, product development, product innovation, packaging design, graphic design, and copywriting (English & Dutch).